Rick William: From Website to Strategic Tool For Growth

Services

Web Design, Brand strategy, Development

Timeline

10 weeks

Tools

Framer, ConvertKit

When industry-leading coach Rick William approached us, he was already transforming the lives of high-achieving entrepreneurs through programs that build purpose, power, and presence. Rick sought a digital presence that would authentically reflect his coaching's impact and expertise.

Our mission was clear: to craft a website that matched the excellence of Rick’s coaching and reached the untapped potential of his digital brand.

Aligning Strategy, Design,
and Client Centricity

Rick's coaching was delivering profound transformations for high-achieving entrepreneurs, yet his digital presence wasn't reflecting this level of impact and excellence.

While his website contained valuable insights, it lacked the strategic framework and cohesive design to effectively guide visitors through their journey, creating friction in his client acquisition process, making it harder for potential clients to understand the true value of his coaching and take action.

Industry-Leading Positioning through Client-Centric Strategy

Through a collaborative brand strategy workshop, we identified our core direction: spotlighting client transformations. This client-centric approach informed every decision, from messaging that spoke directly to clients' aspirations to a visual identity that reflected Rick's premium positioning.

With strategy as our foundation, we crafted an intuitive journey from awareness to action. By combining powerful client narratives with strategic touchpoints, we laid the groundwork for converting visitors into high-ticket clients while positioning Rick as their trusted guide to transformation.

“Our revenue grew to 114% after
just one month of work”

“Our revenue grew to 114% after just one month of work”

Rick William

Purpose lead coach

Designed to inspire clients, drive action, and fuel growth.

Every design decision—from typography to page layout—was rooted in strategy, ensuring the website resonated with Rick’s audience, reflected the premium nature of his coaching, and drove meaningful action.

Client-centric design

The layout and content were structured to shift the focus from Rick’s story to the transformative results his clients achieve, making the website more aspirational, relatable and engaging.

Premium aesthetic

Clean typography, bold visuals, and consistent branding created an elevated, professional look that accurately portrays with Rick’s role as a thought leader in the coaching field.

Seamless user experience

The site architecture was designed to guide visitors through an intentional journey—from landing on the site to applying for bespoke coaching—while ensuring a fully responsive experience across all devices.

Newsletter integration

We designed and implemented a high-converting newsletter landing page, integrated with ConvertKit, to ensure Rick’s website doesn’t just inspire action in the moment but also nurtures potential clients over time.

A Strategic Foundation for Premium Positioning, Client Engagement, and Lead Generation

Rick’s website now authentically showcases the excellence of his coaching programs while reinforcing his authority as a leader in the industry. Beyond aesthetics, it has been strategically crafted to grow his audience and deepen client relationships, enabling Rick to nurture leads and create meaningful long-term connections with potential clients.

The cohesive and scalable design doesn’t just reflect where Rick’s brand is today—it lays the foundation for future growth, seamlessly extending across new digital channels and platforms.